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Capturing Investor Attention
MMC is a media agency specializing in digital content strategies for mining and exploration companies. We focus on transforming the way the mining industry tells its story, engages with communities and captures investor attention.
Social media + attention video = social video
Capturing Investor Attention
Social-Video: Short purposeful video marketing specifically designed for online and social media distribution is the key to getting attention for your mining project.
attention = magnetic market cap
Why Short Videos?
Almost 50% of your brain is involved in visual processing.
70% of all your sensory receptors are in the eyes.
Your brain gets a sense of visual scenes in less than a second.
Millennials are spending the majority of their online time on mobile.
integrated approach
Three Step Process
Social Video
Deploy a sophisticated marketing campaign by building a series of Hollywood-style movie trailers, called social video to grab immediate attention and build magnetic anticipation.
Social Targeting
Cost effectively profile, promote to and tag relevant retail and institutional investors on a variety of social media platforms such as Twitter, Facebook and LinkedIn.
Google Remarketing
Persistently pursue these tagged investors as they surf the web on their computer or smartphone by deploying your brand and video everywhere they are via Google Ad Network.
Native content component
Magnetic Market Cap integrates your social media campaign with BNN Bloomberg, as part of the remarketing component of your campaign. In addition, your junior mining credibility is further enhanced through association with such a big brand. MMC will deploy your attention garnering social videos on both BNN TV and BNNbloomberg.ca. BNN’s website will serve as native content landing page where we will tag investors for remarketing.
Magnetic Market Cap integrates your social media campaign with StockStar, as part of the remarketing component of your campaign. MMC will direct traffic to your own pages on StockStar, which is specifically designed to convert that traffic into contact info. StockStar is a permanent location for your junior mining campaign, where we tag investors for remarketing.
MARKETING IS CHANGING DRASTICALLY
Getting Attention in a Short-Attention Span World!
Attention spans have been in decline for the last two decades. A 2017 study by comScore revealed that online ads target millennials have to make an impression in 5 to 6 seconds to be effective.
Why work with us?
Magnetic Market Cap = Investor Marketing
“These guys know exactly what they are doing when it comes to attention grabbing investor marketing.
Just check out our video!"
Andrew Bowering
Director - ML Gold, Millennial Lithium
Hear From An Expert!
Contact us today to learn more about partnering with Magnetic Market Cap, the junior mining division of Vissare Media Inc.